Ideally, it’s best to begin optimizing a website for the search engines when the site is first being built. However, search engine optimization (SEO) can be implemented at any time.
On-Site SEO Elements
A good SEO campaign begins with each page of your website. There are certain elements that you or SEO experts in New York City need to optimize so that search engines understand what each page is about.
Before getting started, it should be noted that when you are optimizing each page, you do not want to get carried away by using a keyword too many times. Write your content naturally and use similar words for your main keyword, which you might use just three or four times in the whole page.
Two key elements that will need to be optimized include the title tag and meta description:
Title Tag: There is a title tag for each page of the website. It lets Google know what the page is about. You should use your keyword or keyword phrase in the title tag and make it 70 characters or less.
Meta Description: The meta description is an element on each page that includes more information that is associated with your keyword. When you are looking at search engine listings, this is what you’ll see underneath each listing. It’s best if you write this for a human and explain what the site is about in a few short sentences.
Additional On-Site Elements For SEO
After completing the title tag and meta description for each page, you’ll want to focus on other SEO elements that are important for on-site optimization. These include the following:
Internal Linking: Internal links should be used on each page by directing your reader to other important sections of your website. When creating internal links, think about how you can provide more information for your reader that’s valuable. When you create these links, make it natural and don’t use the same word each time for the link. This starts to look spammy.
Header Tags: When you write an article, you will utilize HTML header tags. This helps break up your content into separate sections, which helps make it easier to read. You’ll use h1 tags for the title of your article. For the main article, use h2 as well as h3 tags for subheadings. It’s important to use your keyword once or twice in these subheadings when you are creating your article.
Image Names And Alt Tags: When you place images on the pages of your website, the first image should incorporate the main keyword of the page into the name of the image. This will help the search engines locate good images for specified keywords.
Making Text Bold: If you want to get the attention of your reader, it helps to use the bold tag for certain words in your article. However, you don’t want to use this too much. Always think about creating value for your reader when you are creating content.
Researching what keywords to use for your website will also be an important part of creating its foundation. You begin by focusing on that seed keywords and branch out from there.
1. Create Your Seed Keywords
The seed keywords for your website are the main keywords that your site is about. These will be the names of your products or services.
2. Conduct a Keyword Brainstorming Session
After you copy your seed keywords, you’ll need to come up with keywords and keyword phrases that are associated with your seed keywords. It’s best if you put yourself in the mindset of your audience or customer.
If you were a potential customer looking for your products or services, what would you type into a search engine? You can also use the Google search bar for help. If you type in your keywords, it will show you keyword phrases that are often used by people who are conducting a search.
If you’ve had your business online for a while, examine your analytics and see which keywords are bringing you traffic. You may be able to use similar words in your optimization efforts.
3. Study The Competition
Another useful way to find keywords is by snooping on your competition. You may find keywords that you haven’t been using that are working well.
Conduct your research on each specific page of their website. It helps if you focus on keywords that are performing best for them.
In addition, you can also check out other sites that are similar to your niche. For example, if you are selling lawn services, you may find inspiration by investigating landscaping websites.
4. Utilize Keyword Research Tools
Keyword research tools are also a handy way to look for keywords. Some of these tools are free and others require you to pay for them. If you can afford to put this expense in your budget, it may help you find a few extra keywords that are good.
Typically, these type of keyword tools will lead you to underused or undiscovered keywords in your industry. If you want to stick with a good free tool, use Google Trends.
Off-Site Optimization And Building Incoming Links
Link building plays a crucial part in SEO. The goal is to have quality links coming to your website from other websites that the search engines deem as valuable. When you get links that have keyword anchor text, this will help specific pages of your site rank for those keywords.
There are many different ways that you can get links. Here are a few techniques:
1. Guest blog posts
2. Reach out to similar businesses in your industry and see if they will give you a link
3. Social media profiles
4. Submit to high-quality directories
5. Create content that is link-worthy — infographics and “best of” lists work well
6. You can use backlink checker tools for finding the link placement opportunities.
It is also important to set up your local business listing. This can be done at sites like Google, Yelp or Facebook. Google is by far the dominant player for local search. You can use their guidelines for setting up your Google My Business listing. One key point to remember when setting up these listings is to keep your information consistent amongst all platforms.
Summing up all
Setting up your SEO foundation does take some time. It can be an ongoing process once you establish your seed keywords on your site. It will take the search engines a few months to establish your listings, but this type of marketing is one of the best methods that you can use. It’s cost-effective and pays you back time and time again over the years.