Facebook remains to be the most popular social media site with 79% of Americans using the social networking platform
If you want to make a splash and get ahead of the game in social media marketing; one worthwhile tactic is creating a Facebook group. Learn more about this feature and how to build a successful Facebook group with engaged followers below; as well as why you might want to join a few groups yourself.
- Difference between Facebook Pages and Groups
- Why You Should Create a Facebook Group
- How to Create an Engaged Facebook Group
- The Takeaway
Difference between Facebook Pages and Groups
What Is a Facebook Business Page?
A Facebook business page is basically personal profile for businesses (you can also create one if you are an organization or public figure).
Your business page will represent everything about your business; from what you do to how to get in touch.
What Is a Facebook Group?
Groups are for people to come together and communicate about topics that interest them. People will join groups to get advice, share opinions, get noticed, or for other personal and communal reasons. Charities, organizations, people with the same objectives, etc., all find groups very useful.
It’s important for businesses to have a Facebook page for people to find them; but business owners’ and other business professionals often times dismiss the idea of creating a Facebook group when they really shouldn’t.
Why You Should Create a Facebook Group
Facebook groups are the perfect places to generate traffic, and they are really easy to start.
To create a Facebook Group:
- Login to your personal Facebook account.
- Click the “Groups” option under the explore section on the left-hand side.
- Click the green “create group” button on the right-hand side.
This image will pop-up asking you for some basic questions about the group that you want to create; such as the group name.
Then you want to press “create”.
The work won’t be done though. You will need to personalize your group by adding important features such as the group photo. A typical business Facebook group photo usually features the group creator.
Other important items
- Member Roles
Another Important Tip: Try to use your brand’s colors when creating your Facebook page.
Read National Cellular Directory’s guide on How to Lookup Phone Number From a Facebook Account
Now That You Have Created Your Own Facebook Group, It’s Time to Spread the Word
Getting Facebook members and having them becoming engaged is much easier than the alternative mailing list.
If you didn’t add everyone you wanted to when you created the group, the first step is to make sure you add everyone that you would think would enjoy and/or benefit from the group. You can also send a message to all of it’s members, asking them to add who they think would benefit the group.
Make sure to introduce yourself well in a post and why you created the group. You can pin this post t the top of the group page at first to get people really familiar with the post.
Make sure to share your Facebook group wherever you can. On your business page, website, a link on your videos, your personal page. Wherever you can share it; it’s a good idea. This will be your baby that you need to nourish, but it will be worth it.
How to Create an Engaged Facebook Group
It’s pretty easy to create a Facebook group, but how do you get engaged members?
The most important thing to do is reward members that are engaged. Thank people that join your group and contribute to the group.
As the members join; pay attention to who contributes on a regular basis in the group. If these people are willing; promote them with a role on your Facebook group. This will make them feel special and there won’t be as much workload for you.
You can promote anyone in your group to an admin or moderator. You can see what responsibilities each role has here.
If you already have a Facebook group or are an admin of another one, you can link Facebook groups together.
Another tip to get more users engaged to ensure that it is a “safe” Facebook group. Don’t allow spam, and If anyone wants to join, they have to answer questions that you ask.
But what if someone wants to join a group to promote, just like most of us do?
Create a weekly post where members can share whatever they want from their website and make requests such as “Here’s my new blog post. I’m looking for 20 pageviews. I will view your blog back”. Or “Check out my new restaurant page; who wants to follow it and I will follow your page back?”.
Make sure if people are posting that they have some way of contributing back; so everyone is engaged.
This can only be done on one post; one day a week. This gives them not only the chance to promote their business; but also allows the page to remain professional. Not only that; but members will come back during that time anticipating for that one day a week post; and everyone will be more willing to participate.
Here Are A Few More Tactics to Help Achieve More Engaged Followers.
- Share behind the scenes video’s so your members will feel like they are part of something exclusive.
- Need advice; share options and ask advice. (Logo choices for example) Comment for your choice. You can also create polls for the same purpose.
- Create a poll.
- Ask for testimonials from group members who have tried your product/service.
Sharing Events Through Your Facebook Group
If your business Is having an event, make sure to create an event on Facebook!
That way, everyone will know about it, and you can share the event on your Facebook groups as well and add why you think members of the group would benefit from attending this event.
Don’t know how to create a Facebook event? It’s fairly easy.
- Login to your Facebook account.
- Click the Events tab on the left-hand side.
- Click the blue “Create Event” button on the left-hand side.
- Decide what details you want to put on the event and invite people.
- Click create.
Simple enough! What is great about Facebook is that they design everything with the ease of the user in mind.
This one is important. If people see you as an expert in a subject; you cannot sit back and let everyone else do the work on your page.
Sharing links to relevant blog posts and other forms of media created by your company is another great way to generate free traffic.
As the group creator, can post as much stuff about your business as you want (in moderation). I see this all of the time in Facebook groups. If you are the group creator, it is almost expected that you share your products and posts on your group page; as long as they are applicable to the subject area of the group.
Still Want More Traffic? Join Other Facebook Groups
Find other Facebook groups that are relevant to your industry and interests can also help you generate website traffic.
A few things to think of when sharing on other Facebook groups:
- Pay attention to the group’s rules.
- Try to find groups where you can help people out. Not only will you be doing a good thing; you will also have more of a chance of gaining new customers who are actually interested in your product.
- Share posts as long as the rules state they are ok.
- Make sure to find relatable Facebook groups to your product.
Facebook is a powerful marketing tool.
If you want to perform well in the marketing world, getting active on Facebook by creating a Facebook group is an easy way to generate more traffic. Another way to gain traffic through Facebook groups is by joining other Facebook groups. Follow the tips above and in no time you should have access to engaged followers, more customers and an increase in website traffic.
About The Author: Holly Marsh is Digital Marketing Executive at National Cellular Directory. Holly loves everything about marketing, but her favorite part about her job is writing content that is useful for its readers