Is reaching out to an international audience part of your business goals? If so, you’ve come to the right place! Our short guide to international SEO will give you a brief overview of how you can expand your company’s online presence.
The process of international SEO goes above and beyond translating the content of your e-commerce site. This alone will not make much difference – you will need additional elements to maximize the international SEO potential of your site.
What Is International SEO?
International SEO is the process of optimizing your e-commerce site so that search engines easily identify the countries and languages you wish to target. Just like some businesses offer local SEO, some firms such as SEO A.I. Agency offers those services on an international level. Another way of thinking about it is that it’s like small businesses SEO but with a focus on targeting multiple locations. Benefits include increased traffic to your e-commerce site and increased visibility to your target audience.
Should Everyone Go International?
Would it be in every entrepreneur’s best interest to go international? Not necessarily. If a good portion of your site’s visitors come from a different country, then it would be in your best interest because you’ll be able to better connect with your clients. In essence, it depends on where your traffic comes from and where you’re trying to reach audiences.
Honing your SEO strategies for international visitors is a great way to grow sales. But regardless of where SEO is done, there are four activities that you need to follow for maximum results. If you’re unsure of how to go through with any of the following, consider hiring an SEO provider to help with this area of your business.
- Technical adjustments to your site
- Creating useful content
- Building quality inbound links
- Analysing results to improve online visibility
Now, since international SEO slightly different from SEO for small businesses, there are a few things you want to consider when running your campaign such as:
You obviously want the content on your website to be in the native language of customers. The best way to do this if you don’t speak this language is by hiring a professional language translator. By no means should you copy text into Google Translate and copy and paste the results on your page. This will look unprofessional and not meet SEO efforts.
Country code top-level domains (ccTLD) have a specific location set as their default. In contrast, you can geotarget Top-level domains (TLDs) to point at specific countries. The subdomains on TLD domains may also be geotargeted to many countries as well. A great first step is to make sure you have the right domain for your international SEO requirements.
After using a country-specific domain, you need to target a specific country by following this checklist:
- Specify the location you’re targeting in Google Search Console
- Register your business with Google My Business – make sure you include the street address
- Host the site locally
- Get links from country-specific websites
- Use local language
Doing this will give Google a clear signal about what areas you wish to operate. Try to include most if not all these items to send multiple signs about who your content is intended for.
Like domestic SEO, international search engine optimization is a great way to boost leads, improve sales, and reach out to a larger target market. Learning the rules that come with this strategy is vital to obtaining the results your business deserves.
With elements like culture, language, and new locations in play, international SEO presents many challenges and just as many possibilities. For maximum results, hiring an experienced specialist to handle this aspect of your business is essential to success.
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