Keyword Research is all about finding search terms OR word phrase that has higher search volume and low competition.
The crucial factors of keyword research are…
- High Search Volume
- Low Competition
There is also some another factors like commercial intent, increasing trend, etc. All the things are shared in the article.
So, Let’s begin…
Here is the 5 step guide for doing profitable keyword research.
Contents
1) Create Spreadsheet
Yes, this is the first step.
You’ve to create one spreadsheet. We’ll use it for saving our keywords and its metrics such as search volume, keyword competition, CPC, etc.
Link: Google Spreadsheet
Create one sheet and name it. (i.e., Yourblog Keyword Research)
What to write on this sheet?
Keywords: Write those keywords which you find after research.
Search Volume: Write monthly searches in the column
Competition: Write the competition “Low” or “Medium.” We’ll not consider high competition keywords.
CPC: It means Cost Per Click. You can see that in Google keyword planner as a “suggested bid.”
2) Types of Keywords
We’re going to do proper keyword research. Right?
So, we should always know that, which type of keyword we’re looking for.
Generally, there are 3 types of keywords
i) Head
Example: Jeans
ii) Body
Example: Men’s Jeans
iii) Long Tail Keywords
Example: Men’s Cotton Jeans
Basically, long tail keywords mean, those keywords which are dedicated to a specific thing. These keywords have more words.
We should focus on long tail keywords.
Commercial Intent: It’s very important.
What is web hosting- Informative Keyword
Web hosting discount – Commercial Intent Keyword
3) Keyword Research Process
Now, the real part starts.
Follow these simple steps to find the profitable keywords
Step-1: Build List of Keywords Ideas
This is the first step for doing keyword research. You have to create one list of keyword ideas or broad keywords.
It is just your niche related ideas.
For example, for Health niche,
List of keyword ideas like…
- Health Tips
- Healthy Diet
- Exercise
- Diet Schedule
- etc.
Step-2: Find Keywords using these Different Methods
Method-1: Google Keyword Planner
Open Google keyword planner. [If you haven’t any account on that then create one. It takes just a few seconds]
Enter your primary keyword ideas. Choose your Language, targeted country and hit the enter.
Now real game begins.
You have a list of all the keywords.
Filter keywords which have more than 1000 search volume per month.
Method-2: Google Suggest
This is the goldmine of profitable keywords. You won’t find keywords like this anywhere. So I strongly recommend you to focus on that.
Copy these keywords and enter it in Google keyword planner to analyze their search volume, CPC.
Method-3: Google Trend
Method-4: Google Webmasters
Method-5: Keyword Research Tools
You use online tools to find the keywords. Some of these tools provide the Search volume, CPC, Competition score, DA, PA, TF, CF, and more.
Here are the tools
– Semrush
4) Analyze the Keyword Competition/Difficulty
Write SEO Friendly content
Now you’ve golden keywords (Spreadsheet)
What next?
Just wring an amazing and compelling content around the keyword.
Check out: How to Write Content
Share this article, Comment if you’ve any query or suggestion.
Also, let me know which method or tool you use for finding the keywords.
