How to Optimize Video Content for a Blog

It has become fairly normal for blogs to publish video content – and you may be thinking about doing the same. Assuming you’ve already recorded the video that you want to publish and are ready to upload it, you may want to take a step back and think about optimizing it before you do.

Making no mistake is important to optimize any videos that you upload to your blog so that they are displayed correctly and load quickly. The good news is that it isn’t as difficult as it sounds, and depends largely on how you intend to publish your videos.

Optimizing Embedded Videos

When you embed a video on a blog it essentially means that you’ll be uploading it to a streaming platform such as YouTube and then placing a player on your blog. As such you should optimize your video according to the recommended settings of the platform you’re using – so that it is displayed properly.

In particular, you should pay attention to the recommended resolution, frame rate, and format, and make sure they match. Some platforms may automatically convert videos to meet their specifications – but there is no one who talks about how that will affect your videos, so you’re generally better off doing it yourself.

Optimizing Self-Hosted Videos

On the other hand, if you’re hosting your video on your own blog’s web host and streaming them from it, there is a different factor you need to take into account: Bandwidth. Videos can take up a lot of bandwidth if you aren’t careful, and the larger the video file size the more bandwidth it will consume.

To prevent your self-hosted videos from taking up too much bandwidth and slowing down your entire blog – you may want to compress it. Optimizing its format and codec can help in that regard, but in some cases, you may want to go further and adjust its resolution, frame rate, and bitrate as well.

Although that will affect the quality of your videos, it is better for them to be displayed at a slightly lower quality than to slow down your blog. Simply, you will have to strike a balance, and use settings that don’t compromise the quality too much and yet still allow you to reduce the load on your bandwidth.

How to Optimize a Video

As you can see in order to optimize a video you’ll need to be able to adjust its settings and convert it. That is why you will need a video converter that allows you to perform the necessary changes.

One of the easiest options that you can opt to use is Movavi Video Converter. With its help, you can quickly convert MPEG to MP4 or any other format and adjust the settings of your videos as well so that they’re optimized for any platform.


To convert a video using Movavi Video Converter you just need to add it to the software. In the lower part of the interface, you’ll then be able to browse through a list of different formats and select one, or use one of the presets for the platform you intend to upload it to. In the parameters, you can also adjust the resolution, frame rate, bitrate, and other video settings.

Regardless of whether you want to optimize your blog video content to embed or self-host it, Movavi Video Converter will let you do so quickly and effectively. It doesn’t require any technical expertise or prior experience, and you can get started right away and load your video is you’d like to optimize it right here and right now.

You May Also Like

About the Author: Ravijit Chavda

Hey, there. I'm Ravijit Chavda, the founder of bloggingbook. I love to create blogs as well as share my experiences through blogging. I am a passionate blogger with having years of experience in blogging and internet marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *