Start Email Marketing: Definitive Guide (2017)

Email Marketing is the most important part of an online marketing today. If you ignore it, you’re doing a big mistake.

Let me tell you why email marketing is the so powerful weapon to drive the massive targeted traffic.

Why you should start email marketing now?

Email Marketing can drive highly targeted traffic to your blog. You should start it today because there are more chances to get more subscribers. If you don’t then you’ll lose some of the best advantages of marketing.

Here are the reasons why you should do it now.

  • Emails are personal
  • Email has global and larger reach
  • Email marketing is Targeted
  • Email drives conversions
  • Email has a higher ROI
  • Email marketing increases your brand awareness
  • Email marketing is easy, measurable, and scalable
  • Email marketing is cost effective

What Marketing Gurus say

Neil Patel – Founder of QuickSprout, Kissmetrics

So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don’t own those names – Facebook and Google do. If we are thinking like real media companies, the asset is in the audience. Getting an email address is the first critical step to figuring out who my reader is, and hopefully in the future, my customer of some sort.

Joe Pulizzi – Founder of Content Marketing Institute

If you rely on Facebook or Twitter, you are at the mercy of them allowing you to talk to your customers. When you email it gets in your customer’s inboxes. Then it’s up to you to make sure you are sending things your customers want to receive. Email is the most scalable way to make sales with new customers and build a deeper relationship with deeper customers.


Here are the steps to start an email marketing

  1. Choose your marketing software
  2. Setup software for your blog
  3. Start email marketing

Yes, that’s it. Just 3 simple steps. 🙂

Choose your email marketing software

The very first thing which you need to do is choosing a right email marketing software. There is so many software but you should always go with the best one (ConvertKit) Check out my ConvertKit Review.

There are two ways to do that. (i) Free (ii) Paid

Free (Start Email Marketing for free)

If you don’t want to invest at beginning and want to start email marketing with zero investment then its possible now.

There is one email marketing company who provides free service.

MailChimp

MailChimp is the world’s leading email marketing software who offers 2000 email subscription for free.

That’s enough for the beginning. Right?

Once you reach the 2000 email subscribers, get the paid option from MailChimp or change to other paid email marketing software.

There are several leading paid email marketing software’s on the web but, I recommend you to go with ConvertKit.

ConvertKit offers very useful features at the good price.

Here are the features of ConvertKit

  • Beautiful, responsive opt-in forms
  • Set a custom opt-in form for each post
  • Landing page design is so creative and easy to build
  • Automation for Providing Newsletter, eBooks, Courses and much more
  • Broadcasts
  • Build Personal emails by using subscribers name in it (gets better engagement)
  • Easy To Use
  • More Functionality
  • Faster Support

So, go to GonvertKit and get one plan.

Setup your email marketing software

Once you successfully bought software (or free MailChimp), you need to setup it.

To setup, head over the ConvertKit(your email marketing company) and login to it.

Now, here is the setup guide.

You can setup,

  • ConvertKit Forms 
  • Email Sequences
  • Broadcast Email
  • ConvertKit Automation

Watch this video to setup ConvertKit the right way. All things are covered in this tutorial.


Now, you can automate, frequencies, broadcast emails. You can get more email subscribers by offering free eBook or Offers.

So, this is the guide for a starting an email marketing for your blog, and you have a choice to start email marketing free or paid.

Please share this guide on facebook, twitter, and other social networks.

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