Social media have become fundamental tools for all companies that are trying to grow their businesses and grab more market share. With hundreds of millions of active users, digital networks make a powerful channel to raise brand awareness throughout the world. In that regard, Twitter plays one of the most important roles.
This social networking service gathers almost 330 million monthly active users who post more than 500 million tweets each day. The numbers are huge but it also suggests that you have to be clever about your Twitter activities. You are probably familiar with the basics of this network so I will focus on advanced twitter strategies that can help you to boost your business.
Advanced models of Twitter campaigns
Twitter campaigns can be extremely profitable if planned properly. It’s a marketing channel which attracts a large number of well-educated individuals. In the U.S. alone, almost 60% of Twitter users earn more than $50 thousand per year. This gives you the opportunity to present your products or services to financially mighty audiences almost instantly.
Bearing all that in mind, let’s see how to take advantage of such fruitful promotion channel.
The 80/20 rule
The basic rule of Twitter promotions is that you should not make them too promotional. This channel is more delicate than traditional marketing mediums and you should respect the 80/20 rule while sharing your tweets. This basically means that 80% of your posts shouldn’t be directly related to your brand.
Instead, you need to share a high-quality content that will make your followers interested in your opinion and activities. The other 20% of tweets are there to reveal your products, special offers, or discounts. Keep in mind that almost 70% of users are willing to buy from a brand they follow but you need to play smoothly if you want to take advantage of this fact.
Create Twitter lists
You can use Twitter’s customization options to create special lists. This feature helps you to narrow down the number of users in your target groups and allows you to closely monitor audiences that are relevant to your business. For instance, you could make the group of potential consumers to analyze their interests and trendy mentions.
On the other side, you should also follow Twitter key opinion leaders to find out about the latest trends on time. Additionally, it is always good to make the group with your competitors because you would want to know their moves and recent activities.
Optimize content for mobile experience
More than 80% of Twitter users visit the network via a mobile device, which means that you must optimize content for the mobile experience. In case you don’t do it, you will definitely ruin all your efforts to boost the brand image through this channel.
If you are not posting a self-made content, you should access it through your own mobile phone to check out how it would look like to your Twitter followers. In case it looks bad, don’t share this link through your account.
Twitter advanced search enables you to discover the location of your followers, which is extremely important if you are trying to sell products or services in a specific territory.
My previous employers launched a new brand of sneakers in their Los Angeles stores three years ago and we used Twitter location search to look for the keywords “sneakers” and “running shoes”. We learned very soon that it’s actually a very common topic among local followers and that gave us the best opportunity possible to spread the word about the new product.
Don’t tweet the maximum number of characters
Although it often seems impossible to express your opinion in only 140 characters, short announcements are exactly what makes Twitter so different from other social media. However, don’t think that this is the only thing that you need to take into account here.
You should never tweet the maximum number of characters because it will most likely reduce the number of re-tweets. Most of the followers who re-tweet also want to add their own comments to the original post and you should allow them to do it.
The general rule is to keep your tweets up to 125 characters and give your followers the chance to slightly modify the message while re-tweeting.
Choose the right timing
With thousands of messages that overwhelm followers each day, you can’t expect to grab their attention with one simple tweet just like that. Instead, you need to post it several times but more importantly – you need to choose the best timing to reach your target group.
According to recent surveys, the early morning hours appear to be the time in which tweets receive the most clicks, while you will get the most re-tweets and favorites late at night. However, this is just the data that shows you how average users behave on Twitter. If you really want to find out the perfect timing for your messages, you should use tools such as the Tweriod.
Reply to mentions
Twitter communication is not a one-way street. It derives a lot of strength from interactions among users and you should dedicate some time to reply to the people who mention you and your brand. This way you will prove that you are an active user and also that you pay attention to the followers and potential clients.
Sometimes it’s even better not to create a social media account than to neglect the followers who have the potential to become your loyal consumers.
Publish multimedia content
Twitter users evolved over years and started giving more space to multimedia contents. Besides photos – which are the biggest sources of Twitter engagement – followers will also appreciate if you occasionally add videos or GIFs to your posts.
In 2015 alone, more than 100 million tweets contained GIFs and this number has been growing steadily ever since. You need to embrace this trend and publish niche-related multimedia posts in order to increase the number of followers. It will give more diversity to your Twitter activities and make the content more interesting for an average consumer.
Tweet from live events
It’s not enough only to post tweets according to your marketing strategy and the corresponding schedule. You need to engage more and show the followers that you participate in live events, webinars, and gatherings of industry leaders.
Using a few official hashtags, you will announce your presence and publish the most interesting details from such events. This can make you look more important in the eyes of your Twitter connections, which is a great way to build brand awareness. Sometimes it may seem like a waste of time but the consequences of this strategy are very beneficial.
You will usually make the comment before adding a link to your tweet but it turns out that this approach is not very good. Namely, advanced Twitter analytics proved that the vast majority of people tend to open links if they are placed at the beginning of the post. If you decide to add the link at the end, chances are you might lose a solid percentage of once interested followers. Therefore, always keep in mind to put relevant links somewhere in the first third of your tweet.
Contemporary markets give entrepreneurs all sorts of professional challenges, mostly in the form of strong competitors and constantly developing technologies. But the latter also brings you many opportunities to expand business and reach more clients with very modest marketing budgets.
Twitter campaigns proved to be extremely successful in this field, so I gave you an overview of the top 10 advanced strategies to boost your business through this social networking service.
Feel free to use these suggestions and let us know in comments if you have some other advice to share with us.
This is a guest contribution from Sarah Loise. She is a member of the mymathdone.com team, which is in charge of content creation and website maintenance. Also, she uses her in-depth knowledge of the commercial legal matter, commercial off-the-shelf systems, marketing and engineering in business consulting for young entrepreneurs.