There is no denying that website speed is one of the most important factors for the success of any e-commerce business.
The speed of your website affects the site traffic, conversion rates, and your overall revenue. According to a case study published at Radware, about 70% of the UK shoppers and more than half of the users in the U.S that they abandon the purchase because of slow sites.
Statistics provided by the professional website hosting reviewers of hostingtribunal.com study also shows that a 2 seconds delay in the load time leads to 87% abandonment rates. Moreover, Amazon also did tests that showed the company would lose $1.6 billion every year if its site slows down by one second.
What Slows Down Your Website?
There is a chance that the pages of your website are too heavy for your server. Static content is not cached. Images are large, and are in PNG format, instead of JPEG.
Your website might contain a number of redirects and also has many HTTP (Hypertext Transfer Protocol) requests as well. If there are a lot of third-party widgets and unnecessary plug-ins, they can slow down the speed and deteriorate the user experience as well.
It is important that your website has a strong visual appearance, but at the same time, you also need to ensure that user experience is not sacrificed.
According to Clutch’s Small Business Websites in 2016 survey, only 21 percent of small businesses surveyed said they planned on improving their website’s performance.
Check out this infographic to learn more about how speed affects your website. It will walk you through how websites speed affects shopping habits, customer experience, SEO, abandonment rates and effects on the overall industry.
Infographic Credit: https://hostingtribunal.com/
Hope you liked this article and found it useful. Also, feel free to ask any questions, queries, or suggestion via the comments section below and don’t forget to share this super informative infographic on your social networks.