What is SEO? Types of SEO with Advantages [Ultimate Guide]

What is SEO?

what is seo. types of seo

SEO is the process of getting traffic from the organic search results on search engines. It is the technique which helps search engines to find and rank your web pages. It is also defined as “SEO is the technique of making your site search engine friendly so that search engine can rank your blog higher according to visitors search query. It helps you to get traffic from search engines.

Search Engine Optimization plays a very very important role in the success of any Blog or Website.

Types of SEO

There are main two types of SEO

(1) On page SEO

On page SEO includes,

  • Title tags
  • Meta tags
  • Meta description
  • Keyword density
  • Keyword placement
  • URL structure
  • XML Sitemap
  • Heading tags
  • Alt image tags etc.

(2) Off Page SEO

Off-page SEO includes,

  • Backlinks
  • Directory submission
  • Link exchange
  • Cross-linking
  • Social Media
  • Articles
  • Blog/Forums etc.

There is also another types of SEO according to different perspectives.

White hat SEO: Search Engine Optimization which follows a bundle of rules of Search Engines.

Black hat SEO: Search Engine Optimization which Does NOT follow bundle of rules of Search  Engines.

Advantages of SEO (Search Engine Optimization)

  1. Increased Traffic
  2. Great ROI (Return on investment)
  3. Increased Blog or Sites Usability
  4. Get Higher Page Rank
  5. Long tail visibility
  6. Brand Awareness
  7. Long-term standing
  8. Higher Cost Effectiveness
  9. Attract more Organic Traffic
  10. More traffic More Revenue

Conclusion: SEO is the crucial part of any successful blog or website. So, you should do SEO on your blog for reaching the ultimate goal of your blog!

Detailed article about SEO: How to improve you blog

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