SEO (search engine optimization) is a methodology of increasing site’s ranking on different search engines. It allows users to find your site easily on the World Wide Web and deal with your offerings.
It’s a fact that the techniques and trends of SEO keep changing from time-to-time as per Google’s algorithm updates. So, it becomes mandatory for SEO specialists to accommodate the changing tricks of SEO and optimize the site accordingly for better results.
When it comes to WordPress SEO, you need to use a perfect combination of various SEO techniques, guides, and WordPress resources to help your site rank well on all search engines in 2017. See some important SEO methods explained below.
- WordPress SEO
- Final Words
1. Use a high-quality web hosting service
Search engines prefer fast loading websites to offer the pleasant browsing experience to visitors. Even visitors like to browse websites that load fast on all devices.
Choosing a hosting company plays an important role towards the success of a website and its performance. If you select an average quality web host can make your site slow and dilute your SEO efforts. Therefore, you must go for a high-quality web hosting service for your WordPress site. It will make your website amazingly fast, keep it safe from online security breaches and boost its performance tremendously.
2. Content creation and optimization
In the digital landscape, content is king. It is your content that makes your site stand out from others and help search engines to provide the best results to visitors (using your web pages). If you want to boost your SEO efforts, you should craft quality content as per Google’s guidelines.
You may have your own methods to create content, but you should keep a few important things in mind-
- Before writing the content, you should have a clear idea about who are your targeted audience. It will help you to write valuable content that easily meets the needs of customers.
- Use Google Adwords and conduct extensive keyword research to explore important keywords covering all aspects of your web business.
- Write various types of content as you need. Try to keep the content precise and focused.
- While writing content, be careful about keyword placement and word repetition. Make your content interesting by adding facts and figures, charts, relevant images, etc.
Once you have quality content in adequate numbers, it will be easier for you to perform various SEO tasks on the right time. Whenever you update your website with a new content(that offers some value for the targeted audience) and optimize it very well, search engine crawlers visit your website and add them in their SERPs. It increases organic traffic to your site. To maintain regularity in content creation and website optimization, you should have a proper content marketing calendar.
You should read:
WordPress creates default URLs for the content you publish on your website. Default URLs are not appropriate from SEO point of view. Search engines and people are always apprehensive about visiting web pages that have suspicious looking URLs. So, if you keep using default URLs for your site’s pages, your website may have lower CTR.
Therefore, while uploading a new content to your site, edit its permalink. Add relevant keywords and terms to target your customers. It makes your site’s URLs search engine friendly, which allows them to easily add your web pages in their SERPs.
4. Use a WordPress SEO plugin
An SEO plugin is an important tool which helps you to perform SEO activities nicely and gain the desired results. There are numerous WordPress SEO Plugins which you can use as per your preference. Once you install an SEO plugin on your site, it will start suggesting you to implement SEO tactics in the right way.
Check this out: Best WordPress Plugins.
5. Add an XML and HTML sitemap to your website
A sitemap is actually a list of all pages available on your website. XML and HTML sitemaps are very important from SEO point of view.
When you add an XML sitemap to your site, it helps search engines to find all pages on your website easily and index them. An HTML sitemap can help visitors to obtain a comprehensive idea about the site and find the required stuff quickly. These two improves the overall visibility and usability of your site.
Creating XML and HTML sitemaps can be a complex work, but you can use WordPress plugins for this purpose.
6. Image Optimization
These days, images are widely used on websites to attract visitors and help them grab the main essence of text content easily. But, many SEO beginners don’t add ALT attributes to the images they use.
Actually, search engines can’t understand the image content if it doesn’t contain the ALT attributes. Therefore, you should use the high-quality images in limited numbers and add relevant ALT attributes to it. It allows search engines to understand the message of image content and use them in search results, giving your website tremendous benefits (in terms of lifting in SEO ranking and traffic).
7. Social Media Sharing
Driving a considerable volume of organic traffic to your WordPress site is not an easy task. You may see constant fluctuation in site’s organic traffic in Google analytics.
Therefore, you should add social media buttons to your site to give more exposure to it. It helps you to grab traffic from different social media channels.
If your content is worth-shareable, users can make them go viral by sharing in maximum numbers. It improves the social reputation (page likes, fans/subscribers, shares, user engagement on social posts, etc,) of your site, which benefits your site a lot in terms of SEO ranking.
Add social sharing buttons on your WordPress site to encourage readers for sharing.
8. Discover and eliminate shortcomings in your SEO efforts
No one is perfect. And it applies for SEO strategists as well. In spite of all your precautions, some mistakes in the implementation of SEO campaigns (such as using old fashioned SEO tricks, excessive interlinking, etc,) are possible.
As an ardent SEO professional, you would also like to see the areas where you need to work on to improve your SEO efforts. Therefore, you should use Google analytics to see the progress of SEO campaigns and make the required changes accordingly.
Do you want to get your WordPress site ranked on the first page of search engines? Try these 8 most important WordPress SEO factors. All these will help in your SEO exercise and you will be able to achieve your set SEO targets easily.
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Tracey Jones is a creative web developer who convert HTML to WordPress website in an efficient manner. She describes herself as a bit of a geek who shares her knowledge with others through her blog posts. You can likewise follow Tracey on twitter to learn more about her.